Because they are so infrequent, British elections tend to be complicated, with floating voters expected to weigh up a huge range of issues, and live with their decision for a long time.
This election is different, because the Conservatives have a simple message, something politicians give their eyeteeth for.
Voting for anyone else could mean a hung parliament, and five more years of Gordon Brown.
So vote for a positive future . . . vote for change . . .
Vote Conservative.
The campaign to win back Kingston & Surbiton is launched with Eric Pickles and PPC Helen Whately (and myself in the centre of the back row). Kingston is a seat needed to give David Cameron a working majority.
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